About us

We are a fresh produce business in Dubai. Every morning we buy at the wholesale market and every day we deliver what we bought — vegetables and fruits, to homes across the city and to the cafés, cafeterias and small restaurants that need a reliable box of onions more than they need a loyalty card.

What we actually do

The whole business is one short chain: buy in the morning, deliver the same day, do not warehouse anything. That is not a slogan, it is the reason a herb bunch from us is usable on Thursday and one that has been sitting in a chill room since last week is not. Fresh produce is a logistics problem disguised as a shopping problem, and the only real answer to it is to move fast and carry less.

We list 48 items across vegetables and fruits. That is a deliberately short list. It is what we can buy well, in quantity, every day, and check by hand before it goes in the van — rather than a catalogue of four hundred things where half of them are ordered in only when someone asks.

How we price

Almost everything is sold two ways: by the kilo for a household, and by the box for anyone cooking in volume. The box is always the lower rate per kilo — tomatoes are AED 6 a kilo or AED 25 a box — and every product page states the box weight so you can do the arithmetic before you commit rather than after.

A few items show a price on request instead of a number. Those are the ones whose wholesale rate genuinely moves week to week, and we would rather quote you the real price on the day than publish one that will be wrong by Thursday. Send an enquiry from the product page and we will come back with it.

How you pay, and where we go

Cash on delivery. You pay the driver when the order arrives, in dirhams, at the door. There is no card payment on this site and we never ask for card details — anywhere, on any page.

Deliveries run every day from 07:00 to 22:00 in slots you pick yourself. We deliver across Dubai, with named pages for Deira, Business Bay, Jumeirah, Al Barsha, Dubai Marina, JLT and Al Nahda. Everything goes out from our one shop at Ajman Fish Market, Shop No. 104; there are no branches in the areas we deliver to.

If something is wrong

Tell us within 7 days and we will replace it on your next delivery or refund it, whichever you prefer. A photograph on WhatsApp is enough — we do not ask you to send produce back, and we would rather lose the price of a cabbage than the customer.

Call or message us on +971 56 959 5420 or +971 50 573 0151.